How to Culture a Medium

No more war as the governing metaphor in marketing. Welcome an organic approach to growing the nature of your business.

Contact JesúsContact Paul

Culture your Medium

By Jesús Ramírez and Paul Goya Welcome to Culturing Media. Welcome to a living, organic and symbiotic model for growing a sustainable culture of your very own that evolves your business or cause efficiently in both cyberspace and humanspace.

Marketing War is Over!

Jesus Ramirez & Paul Goya
Since the 50s and especially in the mid 80s, marketing has been held hostage by the war narrative. That cannot continue in this interconnected, socio-cultural, and increasingly transparent eco-system called the internet.

The Evolution of Bacteria on a "Mega-Plate" Petri Dish (Kishony Lab)

In a creative stroke inspired by Hollywood wizardry, scientists from the Kishony Lab at HMS and Technion (technion.ac.il/en) have designed a simple way to observe how bacteria move as they become impervious to drugs. The experiments are thought to provide the first large-scale glimpse of the maneuvers of bacteria as they encounter increasingly higher doses of antibiotics and adapt to survive-and thrive-in them.

Be nice to bacteria. They have billions of years of cultural know-how.