How to Culture a Medium

No more war as the governing metaphor in marketing. Welcome an organic approach to growing the nature of your business.

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Culture your Medium

By Jesús Ramírez and Paul Goya Welcome to Culturing Media. Welcome to a living, organic and symbiotic model for growing a sustainable culture of your very own that evolves your business or cause efficiently in both cyberspace and humanspace.

Marketing War is Over!

Jesus Ramirez & Paul Goya
Since the 50s and especially in the mid 80s, marketing has been held hostage by the war narrative. That cannot continue in this interconnected, socio-cultural, and increasingly transparent eco-system called the internet.

The Evolution of Bacteria on a "Mega-Plate" Petri Dish (Kishony Lab)

In a creative stroke inspired by Hollywood wizardry, scientists from the Kishony Lab at HMS and Technion ( have designed a simple way to observe how bacteria move as they become impervious to drugs. The experiments are thought to provide the first large-scale glimpse of the maneuvers of bacteria as they encounter increasingly higher doses of antibiotics and adapt to survive-and thrive-in them.

Be nice to bacteria. They have billions of years of cultural know-how.