A Valeria Boss Salon is the Springfield’s Premier Paul Mitchell Salon. Valeria Boss, the owner and founder, started the salon with a specific purpose in mind, to change the way that people think about the time that they spend at a salon. Her vision was to create an environment for guests, where the experience was all about them. She wished to bring FIVE STAR SERVICE to her guests, without the five star attitude that often accompanied upscale establishments. AVBS (as we’re often referred to) was the first in the midwest to bring you the Color Bar, the Lather Lounge, and Teaching Artistry as part of each salon experience.
Our mission is to provide an outstanding salon experience that is completely focused on our guests. To provide a positive environment for our guests and team, and to raise the level of professionalism and expectations of the beauty industry. To do all the little things that others are not prepared to do.
We want to change the way you think about your time at the sink. At AVBS we have completely separated our shampoo areas into their own dimly lit rooms, with relaxing music to set the mood for your experience. It isn’t just about the room, though. Our approach to the shampoo experience, as we call it, dates back to 1999. When polled, guests reported that their favorite part of a salon experience was a relaxing shampoo. Also polled were stylists, that reported that their least favorite thing to do was shampoo hair. We immediately saw an opportunity to provide a service experience that guests were craving. Look at any AVBS review and you’ll notice the mention of the Lather Lounge or the Wash House, our two shampoo areas, with sixteen chairs dedicated to ensuring that you will never think of the shampoo bowl the same way again.
Six upright chairs, and two lay down bowls make up the original AVBS shampoo room. Featuring down tempo electronica music, the Lather Lounge has a distinctive pulse and energy that perfectly melds relaxation with stimulation. Breathe in breathe out, and melt away in the Lather Lounge.
Whether you’re receiving a precision cut or an inspired special occasion style, you deserve an area that is focused completely on you, rather than a catch all for your hairdresser. Our design floors are made up of simple, clean, and uniform stations that used by all the stylists. We call them nomadic stations because our stylists wander from one to the next, allowing them to be thoroughly cleaned and and set up for the next guest in what we call the “guest ready” position. At AVBS we focus our appointments on the guest through teaching knowledge about products and styling techniques. One of the ways we’re able to keep up the stamina of constant styling is through the use of our modern weightless FreeStyle hairdryers—again, the first salon to bring this innovation to the Springfield area.
The Color Bar is an open air color dispensary where we formulate, mix, and apply hair color. We’re so dedicated to the art of color in our salon, that we’ve devoted an entire section to hair-coloring services. Clients are able to relax in a no-mirror environment, allowing us 360 degree access to the guest to apply color uninhibited by normal styling stations.
Free Parking is available in the lot directly across from AVBS. The sign reads Sertoma Parking. This parking is complimentary for AVBS guests—disregard signs instructing you to pay. There is also Free Parking available in the parking garage one-half block northwest of the salon, as well as a second Free Parking garage one block North of the salon. Both are near the Hollywood Theater. Please use caution when traveling on Campbell Ave. as it is a One-Way street running North.